London / United Kingdom
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Archive / 09 files
Work across cultural platforms, brand partnerships, commerce and special projects - delivered through previous roles, ventures and collaborations.
Register / Selected work
Roles shown are those held when the work was delivered.
Founder-led venture / Culture + commerce
Founded and led a luxury streetwear label built around limited-edition collaborations. The remit spanned fundraising and governance, creative partnerships, production, brand marketing and team leadership.
Commercial development / Talent partnerships
Developed new revenue verticals for sporting organisations, clubs, leagues and franchises through digital, in-person and Web3 fan engagement. Negotiated global commercial partnerships for elite male and female athletes across multiple sports, connecting talent with cross-sector brands.
Artist partnership / Product collaboration
Developed and supported Nike’s partnership with artist Kelly Anna London for Run Past the Future: a capsule drawing on pivotal moments in sporting history and translated across footwear and apparel.
Confidential football mandate / Strategic advisory
Supported Project Snowball, a confidential Munegu Sport mandate within its European football portfolio. The engagement remains private; client, transaction and delivery details are intentionally withheld.
Partnership development / Global rollout
Facilitated the first of a four-season collaboration between Skechers and visual artist Jen Stark, carrying her distinctive colour language across footwear, apparel and accessories in more than 160 countries.
B2B origination / Club revenue growth
Identified, sourced, and co-led B2B pitches and sales of new revenue generation channels to sporting clubs including Borussia Dortmund, PSG, Real Madrid and Bournemouth. The work joined commercial proposition development, senior stakeholder outreach and practical routes to implementation.
Creative partnership / Campaign development
Helped shape a continuing collaboration between Ray-Ban and artist Donna Adi across the 2022 and 2023 Wayfarer programmes, bringing a hand-drawn visual language to an established global icon.
Cultural programme / Social purpose
Built Inspirational Women, a philanthropic speaker series for Globe-Trotter’s Los Angeles flagship. Monthly conversations were linked to SEJA through auctions of artist-customised cases - uniting cultural programming, community and social purpose.
Early-stage brand growth / Digital marketing
Joined Good American as its third employee and supported the early growth of the DTC denim brand across digital marketing, e-commerce and lifestyle campaigns. The remit combined ideation, shoot production and the consistent execution of brand identity across channels.
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