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Archive / 12 files

Past Work.

Roles shown are those held when the work was delivered.

01TM / BP / 001

Ambassador acquisition / Creative strategy

GAWX × SHEIN.

Secured GAWX as a global ambassador for SHEIN X, alongside a large-scale brand partnership campaign. Managed key stakeholders, developed the creative concepts and overarching narrative, and executed the deal from start to finish, with the resulting product sold globally across SHEIN’s e-commerce platforms.

SHEIN / PR NewswireBrand release · 2024The Artist Lifestyle: the SHEIN X GAWX collection

Role: LNDMRK / Creative Director + Director of Business Development - US/EU
Register: Talent · Fashion · Campaign strategy

02TM / FV / 002

Founder-led venture / Culture + commerce

City States.

Founded and led City States, a luxury streetwear label built around limited-edition collaborations with Nychos, Ryan Gander OBE and Vic Mensa. The role covered the business from fundraising and creative partnerships to product development, production, marketing and team leadership, bringing art and music into a direct-to-consumer brand.

Three City States collection photographs showing patterned tops, navy knitwear and cream tracksuits — City StatesProject materialCollection development + Campaign imagery

Role: CITY STATES / Founder + CEO
Register: Fashion · Culture · Direct-to-consumer

03TM / CF / 003

Confidential football mandate / Strategic advisory

Project Snowball.

Led the pitch for Project Snowball - a confidential strategic Web3 revenue-generation mandate within Munegu Sport’s European football portfolio - to clubs including PSG, Ajax, Bournemouth, Real Madrid, BVB and others. Further details remain available on request.

Role: MUNEGU SPORT / Head of Digital Development + Partnerships
Register: Football · Confidential mandate · Advisory

04TM / BP / 004

Artist partnership / Product collaboration

Nike × Kelly Anna.

Worked across the development and execution of Nike’s partnership with Kelly Anna for Run Past the Future, a footwear and apparel capsule inspired by defining moments in sport. The collaboration brought the artist’s distinctive visual language into Nike’s Artist in Residence programme.

Little Black BookIndustry coverage · 2021Kelly Anna joins Nike’s Artist in Residence programme

Role: LNDMRK / Creative Director + Director of Business Development - US/EU
Register: Sport · Art · Product collaboration

05TM / BP / 005

Creative partnership / Campaign development

Ray-Ban × Donna Adi.

Shaped Ray-Ban’s collaboration with Donna Adi across the 2022 and 2023 Wayfarer programmes. The work brought the artist’s distinctive overlaid, hand-drawn visual language to an established brand, resulting in a continuing creative partnership.

Ray-Ban You’re On campaign with sunglasses and colourful illustrated artwork by Donna Adi — Ray-Ban × Donna AdiCampaign materialYou’re On / Artist collaboration

Role: LNDMRK / Creative Director + Director of Business Development - US/EU
Register: Eyewear · Culture · Campaign

06TM / SP / 006

Cultural programme / Social purpose

Globe-Trotter.

Built Inspirational Women, a speaker series for Globe-Trotter’s Los Angeles flagship. Monthly conversations and auctions of artist-customised cases supported SEJA, bringing cultural programming, community and fundraising into the brand’s retail experience.

Role: LNDMRK / Creative Director + Director of Business Development - US/EU
Register: Luxury · Events · Philanthropy

07TM / BP / 007

Partnership development / Global rollout

Skechers × Jen Stark.

Facilitated the first of a four-season collaboration between Skechers and Jen Stark. The partnership translated the artist’s colour and drip patterns into footwear, apparel and accessories, launching Skechers’ Visual Artist Series.

Fibre2FashionIndustry coverage · 2023Jen Stark launches Skechers’ Visual Artist Series

Role: LNDMRK / Creative Director + Director of Business Development - US/EU
Register: Art · Product · International

08TM / BP / 008

Artist partnership / Product collaboration

Skechers × Vexx.

As part of the launch of Skechers’ Visual Artist Series, worked with the brand to establish a collaboration with Vexx, a visual artist with close to three million YouTube subscribers alone. The capsule brought the artist’s signature doodle characters to multiple Skechers footwear staples, connecting a distinctive creative identity with a globally recognised consumer brand.

License GlobalIndustry coverage · 2024Vexx brings his signature artwork to a Skechers capsule

Role: LNDMRK / Creative Director + Director of Business Development - US/EU
Register: Art · Footwear · Brand collaboration

09TM / BP / 009

Ambassador acquisition / Partnership development

Donna Adi × SHEIN.

Secured Donna Adi as a global ambassador for SHEIN X. The partnership extended across a multi-product collection, campaign art direction and a judging and mentoring role in the SHEIN X design contest, giving the collaboration a presence beyond the product launch.

Role: LNDMRK / Creative Director + Director of Business Development - US/EU
Register: Talent · Product · Creative programme

10TM / CR / 010

B2B origination / Club revenue growth

Club Revenue Growth.

Originated and co-led B2B pitches for new commercial revenue channels to clubs including Borussia Dortmund, PSG, Real Madrid and Bournemouth. The remit covered proposition development, senior stakeholder engagement and business development through to implementation planning.

Role: MUNEGU SPORT / Head of Digital Development + Partnerships
Register: Football · B2B sales · Revenue growth

11TM / SP / 011

Commercial development / Talent partnerships

Elite Athlete Partnerships.

Negotiated commercial partnerships for elite male and female athletes across multiple sports, connecting talent with brands across sectors. The wider remit included developing new revenue opportunities for sporting organisations through digital and in-person fan engagement.

Role: MUNEGU SPORT / Head of Digital Development + Partnerships
Register: Sport · Talent · Commercial growth

12TM / BG / 012

Early-stage brand growth / Digital marketing

Good American.

Joined Good American as its third employee, supporting the denim brand’s early growth across digital marketing, e-commerce and lifestyle campaigns. Responsibilities included campaign concepts, shoot production and consistent brand execution across channels.

Campaign image

Vanity FairPress feature · 2016Inside the launch of Good American

Role: GOOD AMERICAN / Marketing Executive
Register: Fashion · DTC · Brand growth

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